‘Tis the season for the giving of gifts. ‘Tis also the season of FOMUG (Fear Of Messed Up Gifting). We get it. It’s hard out there for an elf. Team WATM would like to offer you some guidance.
For the Most Interesting Man in the World or your beard-curious buddy:
~the brand of whisker oils created and prefered by Special Ops ~
Beard Oil, made by and for h-to-G* operators. (*honest-to-God — was that clear or unclear? Just wanna know for future use…)
Nicholas Karnaze is a man-lotion mixologist. A master craftsman of oils for beards. With his company, stubble ‘stache, he works to single-handedly elevate grooming standards for the bewhiskered gentlemen of the civilized world. How did this happen? How did Karnaze come to be your chin-wig’s Furry Godfather?
In 2012, Karnaze was a retired Marine Special Operator adjusting to civilian life, when he got the call that everybody fears. His close friend and fellow Raider, Sgt. Justin Hansen, had been killed in combat in Northwest Afghanistan.
Five stages of grief notwithstanding, everybody deals with the death of a comrade differently. For Karnaze, honoring Justin meant, among other things, forsaking the razor and letting his facial hair fly free and easy until the funeral. Justin was, himself, the proud owner of a truly mighty war beard. Karnaze’s gesture would prove to be both fitting tribute and an unexpected path forward.
Karnaze found that civilian #beardlife suited him. But the growth process was no picnic and there didn’t seem to be anything available to help him curb the itchiness or tame the unruliness of his rapidly maturing man-mane. So he improvised.
“I have fond memories of standing in my kitchen watching AMC’s Breaking Bad. Walt was making meth and I was making beard lotion.”
And when his Special Ops buddies caught wind of his efforts and started bugging him for samples, the cycle was complete and Heisen-beard was off to the entrepreneurial races.
These days, stubble ‘stache isn’t so much tending to individual beards as it is grooming a movement. Nobody’s saying you have to man-sprout a thick, bushy jowl-pelt in order to be awesome, much less masculine. The military has grooming standards for a reason and the squared-away men and women of the United States Armed Forces have been holding it down on Planet Earth for years now.
But if you are going to forge a path through the rich, peety byways of beardlife, all Karnaze is saying is, let him teach you how to show that mug-rug the respect it deserves. But most important of all–and this is evident in his company’s ardent financial support of organizations like the Marsoc Foundation – Karnaze wants warriors suffering from combat trauma of any kind to understand that a crucial aspect of masculinity–of awesomeness in general–is the willingness to ask for help.
The 2017 We Are The Mighty Holiday Gift Guide is sponsored by Propper, a tactical apparel and gear company dedicated to equipping those who commit their lives to serving others. All views are our own.
Speaking of Propper, they’re giving away twelve tactical packs filled with gear from our Holiday Gift Guide. Click this link to enter.