The non-profit American Corporate Partners called out We Are The Mighty recently for the Give Them 20 campaign, and we happily obliged.
Give Them 20, a campaign launched on Memorial Day, is similar to last year’s “Ice Bucket Challenge,” only this time people are encouraged to shoot creative videos that feature them “giving 20” of an exercise, such as pushups, sit-ups, or pull-ups. It has already had considerable star power behind it, from celebrities like Jon Stewart and Stephen Colbert, and is meant as a way of raising awareness for veterans.
“More than 1 million veterans are in the process of returning home and 2 million veterans are already back,” ACP Chairman and Founder, Sid Goodfriend, said in a statement. “Let’s salute all of our service members this summer by giving them 20.”
At We Are The Mighty in Los Angeles, our office is filled with military veterans from every branch. But we got called out and we figured we could do our part. As you’ll see, we had some fun in the process.