British Army recruiters have embraced 360-degree videos, where the viewer can decide what direction they want to look at any given moment, and are using them to let potential recruits see different army jobs.
"Army Urban Ops" follows a squad as the men clear a series of buildings. It is the most watched of the 360-degree videos despite the big yellow blank adapters.
The tanker video is also great. The default view is down the gun as a Challenger II Tank races through the countryside, but swipe your finger on your phone or click and drag with your mouse to look left and see another tank firing its cannon and machine guns.
The airborne version puts the viewer into the middle of a paratrooper drop and a mountaineering one allows them to climb along a narrow ridge with soldiers.