‘Tis the season for the giving of gifts. ‘Tis also the season of FOMUG (Fear Of Messed Up Gifting). We get it. It’s hard out there for an elf. Team WATM would like to offer you some guidance.
For the person of leisure (POL):
~ Footwear fabricated for you by warzone friendlies ~
Matthew “Griff” Griffin’s company, Combat Flip Flops, found its mission somewhat off the beaten path of American vetrepreneurship — somewhat outside the parameters that veteran-owned businesses usually set for themselves.
Returning from his tours in Iraq, the former Army Ranger found himself wondering what role, if any, the private business sector might play in stabilizing some of the international communities that the U.S. military has been laboring through the first decades of this century to liberate.
Many vets return from war looking to brush the dirt off their shoulders and get on with the business of living as free and fortunate Americans. The businesses that veterans found are most often designed to put other vets to work, while giving back to veteran causes here on the home front.
And make no mistake, that is good and proper — and WATM goes out of its way to shine the light of public awareness wherever we find such stories unfolding.
But Combat Flip Flops’ approach is just different enough to make us pause and reflect. Is there another way, now that we’re home, to support the mission we fought overseas to advance? Matthew Griffin thinks so.Combat Flip Flops sells goods – from the eponymous sandals and sneakers to bags, scarves, and accessories – that are manufactured by workers in war-torn countries, the proceeds of which go to fund business development and education for the people of those communities.
Griffin’s goal is to attack the vicious cycle of poverty begetting local violence begetting regional instability begetting the kind of endemic violence that requires U.S. military intervention.
Combat Flip Flops currently manufactures its shoes in factories in narco-insurgent Columbia. Their employees in Afghanistan, many of them women, make their scarves and sarongs. They sell jewelry made from detonated landmines and funnel a portion of the profits back to mine-clearing efforts in Laos. And they’re always looking for new synergies.
Combat Flip Flops is investing in the economic health and social well-being of communities living in the wake of warfare. They recognize that, by the very nature of the mission, veterans and active duty personnel are the de facto sales reps of 21st century American democracy to some of the most at-risk communities in the modern world. And when combat in these areas concludes, the message shouldn’t just be “You’re Welcome.”
With the right kind of private sector support, it can be shorter and much more profound. The message can simply be “Welcome.”
The 2017 We Are The Mighty Holiday Gift Guide is sponsored by Propper, a tactical apparel and gear company dedicated to equipping those who commit their lives to serving others. All views are our own.
Speaking of Propper, they’re giving away twelve tactical packs filled with gear from our Holiday Gift Guide. Click this link to enter.