Last month the Navy Research Lab powered a radio-controlled P-51 model using a “gas to liquid” process that takes seawater and turns it into fuel.
According to a jargon-rich NRL press release, the process goes something like this: An innovative and proprietary NRL electrolytic cation exchange module (E-CEM), both dissolved and bound CO2 are removed from seawater at 92 percent efficiency by re-equilibrating carbonate and bicarbonate to CO2 and simultaneously producing H2. The gases are then converted to liquid hydrocarbons by a metal catalyst in a reactor system.
In other words, seawater goes in the tank and the motor cranks up and the airplane flies.
“In close collaboration with the Office of Naval Research P38 Naval Reserve program, NRL has developed a game changing technology for extracting, simultaneously, CO2 and H2 from seawater,” said Dr. Heather Willauer, NRL research chemist. “This is the first time technology of this nature has been demonstrated with the potential for transition, from the laboratory, to full-scale commercial implementation.”
Equally amazing is how nobody seemed to notice, or if they noticed they didn’t seem to care. (This is when conspiracy theorists blame Big Oil.)
Even though he was 73 years old and serving as President of the United States at the time, Ronald Reagan received a letter from the Marine Corps asking him if he would like to enlist in 1984.
It may have been a clerical error or just a practical joke from the service to its commander-in-chief, or in the words of Reagan in his response, the result of “a lance corporal’s overactive imagination.” In any case, on Tuesday the U.S. Marine Corps Historical Company shared on its Facebook page the letter he sent back to then-Commandant Gen. Paul X. Kelley on May 31, 1984, and well, it’s classic.
“I regret that I must decline the attached invitation to enlist in the United States Marine Corps,” Reagan writes on official White House letterhead. “As proud as I am of the inference concerning my physical fitness, it might be better to continue as Commander-in-Chief. Besides, at the present time it would be rather difficult to spend ten weeks at Parris Island.”
With his trademark wit, Reagan noted the Democrats would probably appreciate it if he left The White House, but had to pass since his wife Nancy loved their current residence and Reagan himself was “totally satisfied with his job.”
“Would you consider a deferment until 1989?” Reagan wrote. (It’s worth noting that Reagan served stateside in the U.S. Army Air Force’s first motion picture unit during World War II).
Nick Palmisciano commands an empire of apparel sales, MMA sponsorships, digital content, and social media mastery as the Founder and President of Ranger Up. Started in 2006, the company is on track this year to hit $10 million in revenue, and that’s due in large part to the former Army officer’s ability to overcome significant challenges.
Palmisciano founded the company while pursuing his M.B.A. at Duke University, after he started printing funny military-themed t-shirts for ROTC students there. Now nine years later, it’s a business that continues to grow.
WATM spoke in depth with Palmisciano about his business challenges, how he overcame them, his future plans, his heroes, and much more.
We Are The Mighty: When you refused a promotion and went all-in with RangerUp, it was a huge risk. Do you remember what you were you thinking at that moment?
Nick Palmisciano: I was scared, to be honest. I was scared about giving up the security of the whole thing, but I also felt very free for the first time in ages, you know, because I just — I controlled my destiny, you know, and being able to control your destiny is a very American trait and it’s something I didn’t fully appreciate.
Like I thought of myself as an entrepreneur when I was doing it part-time, but you know, when poor performance means you don’t get a paycheck it hits home so much more, and I’m sure you realize that … but you know you feel alive because you kill what you eat, the company grows, you get a paycheck, the company grows, you get to continue paying employees. [If] the company doesn’t grow, it dies, and you fail. So it’s a lot more exciting and a lot more rewarding when you do well and hits a lot more than a normal job when you do poorly.
WATM: Do veterans have an advantage or disadvantage in starting their own businesses?
NP: We have both. So the statistics show that veterans do better than any other population in the country at starting their own businesses and maintaining their own businesses. I think that’s true for a couple of reasons: One, we have endured a lot, and we are used to a situation where at first we are not the best at something, [and] we have to work really hard at it and, over time we get a skill set. Those are incredibly helpful attributes. When you’ve actually done hard things several times, it makes the next hard thing easier to accomplish.
The other thing is that we genuinely like to work in teams and we are happy when other people succeed, but the military is built around [the idea that] you learn something, and then you achieve a level and then you teach other people how to achieve that level and your success is married to their success. That’s not true in the civilian world. People are a lot more self-centered — whether that’s a good thing or a bad thing, they are focused on their own promotion, their own skill sets, their own growth, and they don’t think about the team as much as military people do.
So that’s the upside. The downside is that the military makes things very easy for us, and that’s probably counterintuitive because nobody looks back at their military experience and says “Man that was so easy” but they tell you “If you want to go to this next job, you go to this school. If you want to go to this next job, you need to do these things in the unit. You need to have these jobs.”
There’s a structure to the whole thing. There is no structure in entrepreneurship and when I see people [who] are trying to start business that are really sputtering, a lot of times they’re coming to me, they’re coming to other entrepreneurs and they’re saying that they’re looking for advice, but they’re really looking for me or others to do all of the work for them and they just want to knock down these easily set up targets. And that’s just not the way that entrepreneurship is. You have to go into nebulous situations and figure out a way through and there’s a lot of suffering in there and you might be great for two years and then something else comes in and changes the whole game, and you have to rethink everything that you’re doing.
So there’s good and bad. You know on the whole, I think you’re better off being a veteran, and the statistics show that, than not, but there are things that kind of bite us in the ass too.
WATM: How about in the corporate world?
NP: Um, again, it’s kind of — it’s a two-pronged answer — thinking that you are better than people, or that you are owed something, or that they all suck because they’re civilians, you are setting yourself up for failure. So if you go in with that approach, which a lot of people do, and then complain that no one wants to hire vets, you’re not going to do well, because frankly, nobody wants to be treated like sh-t. No one want to be looked down upon, so if you go in with a negative attitude, then people aren’t going to like you and you’re not going to get hired. If you go in with the same attitude that you had when you went into a new job in the military — “I don’t really know what I’m doing and I have to rely on the people around me to teach me everything I need to know, but be proactive in learning everything that you can,” — you’re going to do extremely well.
Every time I had a new corporate job, I spent most of my time for the first few weeks basically talking to everybody that was in the group — no different than somebody coming into a new unit [and] figuring out how the unit works what the SOP’s were — and then after that after I felt like I had a handle on it. Then I was going to best practices and other organizations, the internet, etc. to figure out how I could improve my job, the organization, and take it to the next level in any number of areas.
That’s the approach that you need to take to figure out what’s going on and then figure out how you can be most valuable and see what you can bring to the table, as opposed to “let me tell everybody here how things should really work, I was in the military.”
So just like anything else, going in humble with the intention of truly being helpful as opposed to trying to rise above other people is going to make you successful.
WATM: How do we get over that “I’m better than you” military mindset?
NP: I try to flip it around for people. You know, when people get out [of the military] and go to college and college students are making gross assumptions about them, you know about how having post-traumatic stress is going to result in them doing something insane, or about killing people or about this, that, or the other thing … all the stereotypes that you hear about college students.
How much does that infuriate them? How much does that make them want to have nothing to do with these people, does that make them feel like they’re a fish out of water in this organization?
Flip it around and treat somebody like that because they don’t have the same experiences that you had, and guess what? You’re the a–hole. You know, so stop being an a–hole.
You go in and you’re walking into their organization. You wouldn’t walk in from basic training, or for that matter, walk in off the street to basic training and [say] “alright check it out drill sergeant, let me tell you how it really is.” Because they’re gonna be like who the f–k do you think you are?
It’s no different. It’s no different walking into a company. You can’t walk in one day and tell everybody how it is or how it should be or, the way that it should work or that they’re all wrong, because you don’t know what you’re doing — no matter what experience you have — you don’t know what you’re doing. You don’t know how that organization [operates], what they do on a daily basis, and you don’t know the constraints and you don’t know the personalities involved.
You know if you flip it around, it suddenly sounds ludicrous, right? It’s the same thing.
WATM: What do you think was your biggest challenge with RangerUp, and how did you get through it?
NP: [Sighs] There’s a new one every year, man. Honest to God. There’s a new one every year. You know, the most dramatic challenge I went through [was that] I went through leaving corporate America and literally a month and a half later I was going through a divorce, so I rapidly ran out of personal [funds]. I sold everything that I had, mutual funds and all that stuff, and I was down to $1,300.
And the key there, just like the key has been in every other time that I’ve had a crisis with the company is to focus on one thing at a time every single day and try to improve. You know, whether it’s marketing, whether it’s inventory management, whatever, because if you take a step back and you look at all of it, all the problems and all the challenges, it’s overwhelming.
So, you know, putting it in military terms, right, if you can sit back and say I want to conquer the country of Iraq, that’s an insane task that requires many people thinking and assessing and even then it’s challenging but when you break it down: The first thing I need to do is, I need to take this city, I need to take this block, I need to take this street, [and] it becomes manageable.
So sometimes, especially when everything is sh-tty, and when cash flow’s tight and when you don’t have enough inventory … when sales are down for the month and there’s a new predator or whatever it is. When things are very challenging, you’ve got to narrow them into a list, because otherwise it’s overwhelming.
You put one thing on the list at a time, you do it until it’s done, and you do it so that it’s high quality, and then you do the second thing on the list and when you knock things out like that and you go through the formula of A, B, C, you find yourself in a better position after several miserable weeks.
If you just try to solve it all at once, you get nothing done, you can’t sleep at night, and it doesn’t improve. And so, I went from being a dude that had a lot of money to a dude that had $1,300 to his name and had maxed out credit cards.
But by knocking out one thing at a time, the next month I had $1,350, and the next month I had $1,500, and you know, I’ve taken that approach with everything. So every time something goes wrong, you have to assess, what is it?
Well, this time I have too much inventory in styles that weren’t really selling, how did that happen? So you figure all that out, and what I know is that I need money right now to make a sale on this inventory that isn’t showing, even if I take a loss on it because I need to get cash into the system, then how do I figure out how to do that next time? What led me to this?
So you need to go through the steps and at some point, like right now we have a very fancy inventory management system, we use algorithms to determine that we built based on our analysis and how many of something we should order. But that didn’t happen in a day because we f–ked up, and then we fixed it, and then we f–ked up again and then we fixed it, and as long as you don’t make the same mistakes, over time you start building a business that is very efficient and very sophisticated.
But at the beginning it’s like “hey, how many of these should we order? I don’t know, 100? 150?” And now it’s… I don’t want people rounding because we found two years ago that by rounding up to the nearest 12 shirts, we added $80,000 of inventory, 3 or 4 shirts at a time, and that money needs to be working, not sitting on the shelves.
You see what I’m saying? It all kind of builds.
WATM: I’ll follow up by asking, specifically, because you brought up the thing with $1300, how did you break that up, what was your priority there? It’s daunting, you’re looking at your account and seeing that you only have $1300, and you’ve gotta make money. What were the manageable tasks that you found got you to $1350 in the next month?
NP: The first thing was figuring out where the money was going, [and] where are we spending. One of the the big things back then was we really valued things. We were a smaller company, doing what the other people were doing, and we really valued things like athlete sponsorship and trade shows, and you know all the things that all the other companies are doing that everybody tells you are critical.
[We] just kind of walked through that and asked, is this critical? What does it really cost to do a trade show? What does it really cost to have an athlete? And then you figure out what the value of having these things really is. We almost don’t do any trade shows anymore because the average trade show ended up costing around $27,000 when all is said and done, and you just don’t get that kind of return. It’s just a thing that somebody created that people do, and everyone goes, “oh you’ve gotta be involved in this or else you’re not really in the industry.”
Well that’s not true at all, but that’s what everybody says. And you know, we do sponsor athletes, but we only sponsor our kind of athlete, and we figured out what that meant.
Inventory. It was a big issue back then and I was trying to figure out why sales weren’t growing — why we were very profitable, but we had no cash on hand. So it was a simple Excel spreadsheet where I rank-ordered all of the styles by sales and then to the right I put their inventory value and then I realized that I was getting 80 percent of our sales on about 20 percent of our inventory, and the other 80 percent of our inventory accounted for 20 percent of our sales.
It was embarrassing because I knew this stuff from business school, but it’s completely different when you’re in it, day to day, and you think about things like if I only print this smaller number, it’s gonna cost a dollar something more per shirt and that’s gonna be a ton of money — and it is a ton of money — and it’s not hundreds of thousands of dollars in useless inventory, and there’s no science to that.
It’s hard to balance what’s appropriate. Is it profitability or is it cash flow? You’ve gotta strike a balance, like you’ve gotta hold some inventory or you can’t sell but if you have too much inventory you have nothing available for investment.
So we did a fire sale on that 80 percent of the inventory and much of it we took a loss or did breakeven on, and then all of a sudden we had some cash and we invested that cash into styles that sold, and we were able to then create more styles and started developing styles more routinely.
All of these things were things I was working on over several months and the low point just happened to be at that $1,300 and so I had already been working to solve the problem. And it finally started clicking that following month, like all of a sudden these new styles were coming in, we were selling more, we had a little more cash on hand. I was able to pay myself a little more, and it wasn’t a ton more — like another $100 or $150 a month — but that little amount made all the difference. So you kind of chip away at these small things and they add up to be big things very quickly.
WATM: What are the tools you use on a daily basis to be more productive and get things done?
NP: I’m not a really fancy guy even though I have an appreciation for a lot of these crazy apps out there but really at the end of the day there are three tools that I use all the time.
Excel is the lifeblood of everything I do and I am an Excel ninja. People say that they are an Excel ninja because they can do a couple of basic formulas but there is nothing I cannot do in Excel. Spreadsheets are very complicated you know, drop down menus and like it’s just … [being] able to very quickly look at data and convert that into a few possible directions that you should go and that you should look at, is invaluable. If you’re gonna start your own business and you’re one of those people that’s like “Oh I’m not good at that, or I really don’t know that much about Excel,” take courses, start figuring out how to do analysis, [because] it’s really important.
The second thing is Quickbooks; I don’t care if you’re a brand new business and you only have $400 in sales, start using Quickbooks, start figuring out how all the different sheets work and fit together and constantly be looking at your business to see what’s going on. If you don’t know, then your success is just dumb luck.
You have to know what’s going on in the company. And then the last thing is just that I use the notepad on my iPhone and Tom [Amenta, COO of RangerUp] has Evernote or whatever the hell it’s called, and a few other fancy things but I just use the notepad every day and write down what I have to do on this day, and if I don’t get these things done then I have failed.
Or, at the very least I take it and I move it on to the notes for the next day. But every single day I am trying to knock out certain things. So those are the three very simple tools that I use constantly. You open up my computer and there’s always six or seven Excel sheets open and I get a daily Quickbooks report with a list of various things that are important to me along with a scorecard that the various managers inside the business provide me on a weekly basis and I hold myself accountable with my phone which is always with me.
WATM: I’d be really fascinated to learn what your creative process is like. You guys are churning out videos, blog posts, social media, memes, all kinds of stuff. How do you decide what’s good, who’s coming up with this stuff? Can you take me through what that’s like?
NP: We have a really good creative team and that’s me, Tom Amenta, Jack Mandaville, Patrick Thomas Baker, and all of our designers. It’s just a really good group of people, but it also extends to anybody [who] wants to be involved.
So sometimes we have, I don’t know, three organized meetings about various topics in terms of creativity every week so one is the design process, one is videos, and one might just be general ideas about projects you take on.
But then also there are people like Jack, Pat and I that are literally always thinking about this kind of stuff. Like I’ll wake up in the middle of the night sometimes and jot down some stupid video idea or an article I want to write or whatever, and it hits me and I put it down.
And you know, our whole concept is we want to entertain our friends. That’s the way that we look at our business. How can we entertain, educate, or just generally amuse our friends? If we do that right everything falls into place. And if we don’t do that right, we’re just another t-shirt company.
NP: Range 15 is a post-apocalyptic comedy. Think of it as “The Hangover” after the apocalypse with veterans leading the charge to save the world. And in terms of the plot that’s kind of what I can give up right now.
The main character in this movie is going to be Mat Best. He’s got the high cheek bones and the steely blue eyes so we thought it was a no-brainer, and then the rest of the Ranger Up and Article 15 crew who I’m with, Dakota Meyer, Leroy Petry, Tim Kennedy and we just got a really interesting call that I did not expect from another well-known military celebrity that is interested in being involved.
And he has already had a very popular movie done about him, but he has never done a comedy before, and I think we’re going to be adding his seal to the mix here. But the concept here is that veterans are always portrayed in a certain way in movies, even positive movies. It’s always about sacrifice and suffering and they always end up worse off from their experiences. And that’s really just not the case. I mean it’s the case with some people, sure, but on the whole veterans are the most industrious, fun, can-do people that I’ve ever met and that I think most people will ever meet and so we just wanted to have fun with it.
So for example, we’ve got two Medal of Honor recipients in this thing and they’re poking fun at each other and the service. And they’re in a movie that could be described as one of the most ridiculous movies that you’re ever gonna see anywhere, and they’re doing it because they should be able to do it. Nobody should be able to tell these guys, “you can only do this type of film” or this kind of documentary.
No, because they want to do the same kind of thing that we want to do. They want to amuse our friends, they want to show them that you can do anything. I mean for all, for any negative threads that are on us doing this silly movie, at the end of the day, in 24 hours we’ve raised almost $200,000 [Editor’s note: Now it’s almost $500,000] to do a movie for our community.
I’ll be honest, the folks at IndieGoGo spoke to a mutual friend and had told them that we were going to launch and they kind of ignored it. And the president of IndieGoGo called and his question to them was “Who the f–k are you guys?” Because he didn’t understand, he did not understand how we were doing it, and it’s because people don’t understand the community and understand what these kinds of things mean to the community.
It’s gonna be a good movie. It’s gonna be really funny and it’s going to be for us, and because we’re doing it for us we don’t have to compromise the message at all. We don’t care if someone’s offended by it. We don’t care if this isn’t Hollywood appropriate, and if this isn’t gonna do well in the Asian market. We don’t care about any of that stuff.
Because we’re doing a movie that our fans want us to do. And it basically breaks all the rules. Our IndieGoGo campaign wasn’t set up the way IndieGoGo says you should set up a campaign, our marketing strategy isn’t what they say you’re supposed to employ, we’re not relying on Hollywood interviews, we’re not relying on press and we’re not relying on any of this stuff and we’re doing it hardcore, direct and social.
And we’re on pace right now to be one of the largest funded movies ever on IndieGoGo, and I think that speaks less about us and more about the community.
WATM: What about the decline of the military comedy in a post 9/11 environment? Why has that happened and were you actively trying to combat that?
NP: You should be able to have fun with it. And we saw the same kind of thing with some people with “Enlisted.”
Military veterans are not saints. And I don’t mean that in like we aren’t good people, but you do not need to bow down to the altar of the veteran. We’re regular people, and we should be able to make fun of ourselves. And if you think that veterans can’t because they have to live up to some standard or stereotype, that’s your problem, not ours.
I think most veterans have a lot of fun, are funny people, enjoy life and don’t want to be stuck with this view that they are droids that are serious and boring people. I think it’s unfair and we want to shatter that.
WATM: It seems counterintuitive to work with Article 15 Clothing, which outsiders would view as a competitor. How do you explain that relationship? It seems antithetical to the norms of business to be friends with companies creating such similar products.
NP: With Article 15, we have a very similar ethos. Those guys genuinely care about the veteran community; it’s not just window dressing. So they’re genuine guys and I like them personally, but the second part of it is that I don’t think it’s a zero sum game. I don’t wish failure on anybody.
We grow, they grow. Grunt Style [another military apparel company] grows and it’s not a bad thing [because] these people are employing veterans and doing good things. I’ll be honest with you, I haven’t had a single year where we haven’t had triple or double digit growth, so I’ve got no reason to complain.
When you sit around and look at competitors and worry about what they’re doing, and worry about other people, you are stagnant, you’re not improving, you’re not creating new products. You’re just worrying and you’re trying to go backwards. When you [should] look forward you grow.
That’s what we do, so I worked with Article 15, and we became friends, I gave them some advice here and there, and as a result of that mutual trust we kind of hung out and came up with the concept of doing this together and it’s been a really good partnership.
You can ask them the same questions and I’m relentless — that’s my personality — so from the moment that we decided to do this, I’m the guy who is annoying the sh-t out of everybody like “hey, we gotta do this, here’s our timetable, hey, we’ve got to get the lawyers to do this, we’ve gotta fill out this form and here’s the script notes. I need this and I need that.”
And Jarred [Taylor] is a promotional genius, Mat is a very creative dude, he’s hilarious, Jack [Mandaville] is hilarious, and everyone is kind of bringing something to the table. Individually I’m not gonna say, “could Article 15 have not done this without us?” No, I would never say that. They’re motivated guys, and they could have done it, same with us, like we could have done the same thing.
But together, we’re unstoppable. And I truly feel that way. Working together on this, we’re unstoppable. We’re putting up numbers that are shocking on IndieGoGo because the general population has no f–king idea who any of us are. But we’re still putting up numbers that are a quarter of what Broken Lizard just did with “Super Troopers” and that’s a movie that probably 20 percent of America has seen and loves, because we work great together, and have been able to kind of check egos and just work really hard.
So, for me it’s just been a win for everybody and it’s been an awesome experience.
WATM: You were an Army officer, so I’m curious as to what terrifies you more: leading a unit of soldiers, or leading your own company? Or is it similar?
NP: It’s really different. And I also think it’s different because as you get older you think about things differently too. Like to think if I was this age, and if I were to take a platoon now, I would have been a lot more afraid than I was then, because when you’re 21 or 22 and just out of Ranger School, you feel like you’re unstoppable and you’re surrounded by guys who feel like they’re unstoppable.
Deploying was definitely nerve wracking because, a lot of people say this, but I was one of the guys that really loved everybody in my platoon even if they were a pain in the ass, and I really looked at them as my family. And it was terrifying to think of losing somebody. But I was fortunate that I wasn’t in a position where that happened. So, I was a young guy and felt invincible and never was faced with some of the bad things that happened to other people.
The stress is different though. The stress of a business is constant, and it’s not something where there is a clear, there’s no clear enemy right? It’s just this constant stress. Do we have the right inventory? Do we have the right ideas? Do we have the right advertising strategy? Oh crap, this thing went wrong. We need to fix this. The shirts came in wrong, the movie title headline is off because of X,Y, and Z, the lawyers didn’t get us the paperwork in time.
So now, my brain works 24/7, and it’s never over. In the nine years I’ve been doing this, I’ve basically had this constant stress in the back of my head, whereas the military, the stress has much higher peaks but shorter duration.
You get back from deployment and that stress drops significantly, then you deploy and the stress peaks. Within an entrepreneurial endeavor, the stress never goes away. It’s just always there. There’s always something you could be doing. That was a convoluted answer, but in the worst situation, [there’s] no question about it that the military is more stressful. On a day to day basis it’s more stressful to be an entrepreneur.
WATM: Living or dead, who are your top 3 heroes?
NP: George Washington is the best president we will ever have. I’ve read just about everything written on the man and people have no idea how much that dude did for the country and for our way of life.
Cheesy I know, but my father came over from Italy when he was eight years old, volunteered for Vietnam, served for six years, got out and used the GI Bill to be the first person to go to college in our family on either side, graduated valedictorian, and sacrificed significantly so that my mom and my brother and I grew up thinking anything was possible, and essentially made it so that we did make anything possible that we wanted to do.
And then third, gosh, you know the third one is a tough one, I’m not really a big hero worship kind of guy but I’m gonna go with Captain America. I’m serious. I’m going with Captain America because no matter how bad it gets, he sticks to doing what the right thing is and he never allows his principles to be shaken.
WATM: You want to start a new business instead of RU. What is it?
NP: That’s a tough one for me to answer because I have so many offers on the table right now. If I wanted to do something completely different I would do something that involved absolutely zero inventory.
So we’re kind of doing something that’s been a dream of mine for a long time, and that’s to get into the movie business. I mean, we might get into doing this movie and realize that we all hate movies. You know I enjoy doing advertising work, I could also see myself at some point disengaging from business and spending some time doing some nonprofit work.
It’s tough for me, because literally every day someone is trying to buy us, get us involved in a new business or hire me or Tom or somebody away from here. So I almost can’t even answer that.
At the end of the day, I want to work with really good people because the business almost doesn’t matter. I don’t even really like T-shirts. I tell people that all the time. But I really like my customers. And that’s what keeps me in the game with RangerUp.
If I had the opportunity to take over a $200 million business, but the focus was on football players or something, I don’t think my heart would be in it and I don’t think that I would be as good at it. Working with good people, and customers that I believe in, that’s kind of what motivates me. I need to care about what I’m doing.
I was in a position in corporate America where I was making a lot of money, I was on pace to make a bunch more money, and that taught me that I really don’t care about money. I mean obviously, I need to eat and I need to take care of my family, but I don’t need to be Kanye or Mayweather blowing 100K at a strip club. That’s not gonna make me happy. So whatever I do, the work has to be worthwhile.
WATM: What’s the #1 business book you find yourself recommending to people?
NP: I don’t really believe in business books. They’re just cheesy, they’re narcissistic, they’re people telling you how great they are, for the most part.
I would tell you that Ryan Holiday wrote a really cool book called The Obstacle Is The Way. It’s not really a business book but it is a great read and it’s founded on the principles of stoicism. And if you want to go back even further, read Marcus Aurelius. One of the great things that I learned from Ryan, and this is just from personal interaction with him, is that if you want to know something about a topic, any topic, walk into the bookstore and find the oldest book on that topic that’s still in print, because if it’s still in print, it’s because it’s a good book.
If it’s a new thing that someone famous just wrote, it’s probably a piece of sh-t, and I’ve found that to be true. And I’ve started reading older and older books, and the classics, and philosophy, because I find that to be a lot more valuable than reading about some dude that just launched an app and is 25 and trying to tell people how to run their life and run their business.
Sometimes people are really good, sometimes people are really lucky, [and] sometimes people are really good and can’t tell a story. Read old books.
WATM: What about a military-related book?
NP: That’s tough. I really like Gates of Fire, I really like Starship Troopers, the book, not the movie although the movie’s fun. The Long Grey Line, that’s a great book. Black Hawk Down. There [are] so many great books out there it’s hard to pick just one. Sean Parnell’s Outlaw Platoon, that’s a new one. I really enjoyed that book and Sean is a great guy. That probably makes that book even better for me, but to say that I have a favorite is pretty challenging.
WATM: Last thing: Where do people go to learn more about you? Besides RangerUp.com, do you have a personal website, Twitter account, Instagram, or smoke signal that you would recommend? Video you would want people to watch?
NP:@Ranger_Up is my Twitter, and that’s me tweeting 90 percent of the time. I don’t have a personal account yet but I’ve been getting kicked in the ass to start one so that’s coming soon [laughs].
Watch the “How to Get a Job” series. That’s what I care about. Just figuring out how to get people set up for success, so if the question is what am I about, that’s gonna be the best video for that.
A Marine in full combat gear moves through dark, frigid water, gripping an M-16 rifle, before plunging under barbed wire and through a submerged drainage pipe. It is only when the fighter shouts an order over the sound of explosions does the historical nature of the TV advertisement become clear: the Marine is a woman.
For a Corps that has struggled with the perception that it is the least welcoming of women among the military services, the new ad is part of a campaign to appeal to a new generation of Marines. It is also a bid for more female recruits for “the few, the proud,” particularly athletes capable of meeting the tough physical standards required.
“The water was 27 degrees and coated with a layer of thick ice,” said Marine Capt. Erin Demchko, describing the great difficulty of the gauntlet, all while being surrounded by camera crews. “Giving the film production staff what they wanted, while maintaining my bearing as a Marine officer and trying not to look cold, was a challenge.”
Demchko, a deputy commander at Camp Courtney in Okinawa, Japan, is part of the Marine Corps’ expanding effort to recruit women. The smallest military service has the lowest percentage of women, and wants at least 10 percent representation by 2019. While female Marines occasionally have appeared in ads and been featured in online videos, this is the first time a woman is the focus of a national television commercial for the Corps.
The service is battling an image problem, especially after a recent scandal involving nude photos shared online. Many were accompanied by crude, derogatory or even violent comments about women. The Naval Criminal Investigative Service is investigating the matter and several Marines have been disciplined.
But the perception of the Marines as a male domain goes back further. They were the only service to seek an exception when the Pentagon moved to allow women to serve in all combat jobs. That request was denied in late 2015 by then-Defense Secretary Ash Carter.
The Marines want more. And the ad aims to increase awareness among women about new opportunities, said Maj. Gen. Paul Kennedy, head of Marine Corps Recruiting Command.
The message is for potential recruits to “not think that we are only looking for a few good men, that we’re actually using all of our recurring efforts to find good women as well,” he said.
The Marines don’t expect instant results. Low unemployment rates, competition among employers, and the need to increase the overall size of the Marine Corps make recruiting women a challenge.
“We’re facing headwinds now that we didn’t have even a year ago,” said Kennedy, who huddled with counterparts from the other military services last week. “There’s a train wreck coming for some folks. They’re not getting tail winds that they used to have — the high unemployment, the money that was associated with enlistment bonuses.”
Still, he said he expects female recruits to comprise almost a tenth of the Marines entering the service this year.
The ad is being released Friday. It shows a young school girl interceding when students bully another girl. It then follows her as she plays rugby and trains and serves as a Marine. Titled “Battle Up,” the commercial seeks to show the Marines’ fighting spirit and how it carries from youth through combat missions.
For Demchko, filming the commercial was unlike anything she’d ever done.
Small scenes were shot again and again, with multiple cameras following her every move. At a school for Marine Corps officer candidates in Virginia, the crew chopped through a thick layer of ice to film the scenes in the water. They followed her as she pulled herself over logs and barbed wire in the obstacle course at Quantico, known as the Quigley. And she and others shot live rounds during a convoy scene.
While the maneuvers and combat actions were familiar, “everything felt different with all the staff and cameras,” said Demchko, who grew up in Hackensack, N.J., and graduated from the U.S. Naval Academy. She already has served a tour in Afghanistan.
While the ad “is targeted at young women who are seeking a way to challenge themselves,” she said it could entice anyone who wants to fight for their country.
“I am extremely humbled to be a part of such a big production,” she said. “Professional actors can keep their jobs, though. I’d rather be a Marine.”
When a Taliban murder-suicide bomber killed two American troops with the 82nd Airborne Division, it particularly hit hard for one family. According to an Army Times report, the solider, Specialist Chris Harris, 25, of Jackson Springs, North Carolina, left behind a wife, Britt, who was expecting their first child.
The Defense Department reported that the August 2 attack that killed Spc. Harris also killed Sgt. Sgt. Jonathon Hunter, 23, of Columbus, Indiana ,and wounded four other troops. Both Harris and Hunter were with the 2nd Battalion, 504th Parachute Infantry Regiment based at Fort Bragg.
An online fund-raiser was launched on Aug. 3 on the crowd-funding site GoFundMe.com to help Britt keep a handle on bills and other expenses. As of 9:53 AM Eastern time on Aug. 4, the online fundraiser for Mrs. Harris had raised $35,570 from 782 donors.
The online fundraiser is not the only fundraiser on the way for Britt and her unborn child. According to the VA website, Serviceman’s Group Life Insurance offers a $400,000 death benefit for a monthly premium of $29.00.
While those benefits will kick in, words from the GoFundMe page still apply: “During this time, money should be the absolute least important thing on [Britt’s] mind. If you feel it in your heart to donate to this cause, it would be kindly appreciated.”
The Syrian war is a mess, and it doesn’t seem to be getting better any time soon.
Hundreds of thousands of people have died, millions have been displaced and a new terror group has emerged called ISIS. What started off as a civil war is now a proxy war dividing most of the Middle East that has drawn in both Russia and the United States.
This Vox video attempts to decipher the tangled web of who’s fighting who and why in Syria.
Since 2010, The Warrior Games has allowed wounded warriors from each military branch to compete in Olympic style games each year. This year’s games are being held at Marine Corps Base Quantico, Va. from June 19-28. By utilizing the therapeutic power of sports, the games enable wounded, ill, and injured service members to showcase their athletic abilities.
Here are 25 photos that show why this event is one of the most inspiring in the world.
1. The Warrior Games are attended by senior government and military leadership such as former Secretary of Defense Leon E. Panetta (center) and Chief of Staff of the Army Gen. Raymond T. Odierno.
2. There is an elaborate opening ceremony complete with the lighting of the cauldron to mark the beginning of the games.
3. Warrior athletes make up 6 teams including Army …
4. Air Force,
5. Marine Corps,
6. Navy / Coast Guard,
7. Special Operations Command (SOCOM),
8. And British Armed Forces.
9. The crowd is packed with family, friends, and caregivers of the competitors.
10. You are literally watching the recovery and rehabilitation of wounded warriors taking place.
11. It’s also chance to see the long standing rivalry between military services.
12. Events include archery …
13. Wheelchair Basketball,
14. And Cycling.
15. Then there are Field events such as seated shot put, standing shot put, seated discus, and standing discus.
16. There’s track and field …
18. Sitting Volleyball,
20. And Wheelchair Rugby.
21. There’s even exhibition games that dignitaries and Olympic champions will play in, like Prince Harry of Wales and 3 time Olympic gold medalist Misty May Treanor.
22. Beautiful medals are awarded to competitors.
23. Individual competitors can rack up medals.
24. And the team with the overall best performance is awarded the ‘Chairman’s Cup.’
25. No matter what the result, there is a powerful spirit of camaraderie.
To learn more about the games, visit the Warrior Games website here.
The Slow Mo Guys — a YouTube channel dedicated to filming action shots in super slow motion — released a cringeworthy video of one of their cameramen getting bare body tazed.
The video starts with a couple of incredible slow motion shots of the Taser being deployed: one side shot followed by a frontal.
Dan Hafen, the volunteer for this experiment, is introduced at 1:50 of the video and soon takes off his shirt to capture the full prong penetration. OUCH.
Watch his muscles contract from the point of impact to the rest of his back like a water rippling in a pond after a stone is tossed in.
His face says it all.
Here’s the barbed prong being pulled out of his skin.
Service members authorized to carry Tasers have to pass a written test and be able to effectively engage a target with a minimum of two Taser cartridges before they can carry a Taser. Once they complete training, they have the option to get tazed, according to the Air Force.
FORT ASHBY, W.Va. — It can be a challenge to reintegrate from the military into civilian life, especially if you’ve lost a limb and your former toe is now your thumb, Mike Trost said.
And he would know.
Trost, 53, of Maryville, Tennessee, served in the U.S. Army for 32 years until he suffered serious injuries in 2012.
“I was shot with a machine gun in southeastern Afghanistan,” he said of being hit in both legs, buttocks and his right hand.
Trost lost a leg and fingers, but via modern medical technology, he gained a toe for a thumb.
While he talks casually about his hand and refers to his new thumb as “Toemos,” Trost knows all too well recovery can be a physically and emotionally painful, long journey.
“It’s good to be around like company,” Trost said of spending time with veterans who sustained traumatic experiences during their time in the military. “There’s a bond. It’s different than you have with regular friends.”
Trost on Friday was in Fort Ashby for a turkey hunt that’s part of Operation Heroes Support — a local veteran-operated, nonprofit that provides outdoor experiences for disabled veterans, firefighters, police officers and first responders.
“The whole thing with the hunts is just to make you feel, even for one day, that there’s … nothing wrong with you,” he said. “And the people here are fantastic. They give a lot of time and energy.”
Trost and several other veterans from Wednesday through Sunday were at the residence of Bruce Myers and his wife Judy, located in rural West Virginia.
In addition to hunting, the group fished in a lake owned by Dave and Joyce Cooper — neighbors of the Myers couple. Skeet shooting was also on the agenda.
The Myers’s hosted a similar event last year and hope to continue the tradition.
“The veterans, they deserve it … they sacrificed,” Bruce Myers said of the former military members who were injured during their service to country.
Steven Curry, 33, of Nokesville, Virginia, was new to this year’s Fort Ashby hunt and killed his first two turkeys — a 19-pounder on Thursday and a bird that weighed over 20 pounds on Friday.
“It’s pretty exciting,” he said of his hunting success. “We were only in the woods about 20 minutes when I shot the first turkey.”
Curry was in a U.S. Army infantry unit from 2003 to 2008. During his service, he was hit by an improvised explosive device while in Iraq.
As a result, his left leg was amputated below his knee, he had a mild brain injury and suffers from post-traumatic stress disorder.
Brandon Rethmel, 30, of Pittsburgh, brought his wife and three young children to the event.
Rethmel was in the U.S. Army from 2006 to 2012. During that time, he was injured by a rocket in Afghanistan.
“I lost my leg below the knee,” he said. His right tricep was also destroyed and he suffered other shrapnel wounds.
“When I got out (of the military) I didn’t connect with people,” he said. “I isolated myself … It was really hard.”
Rethmel said Operation Heroes Support and events including the hunt, as well as support from his family, helped him reclaim his purpose.
“It’s saved my life,” he said. “It’s just really a great program and I hope more (veterans) get involved.”
Greg Hulver, 49, of Kirby, West Virginia, specialized in communications for the U.S. Navy from about 1985 to 1997. Today, he suffers from back injuries and other ailments including PTSD. The hunting events offer him a way to give and receive help, he said
“My military bond is what I have with these guys and that means the most to me,” he said. “There’s just something between us you can’t replace and you can’t get it anywhere else.”
Brady Jackson, 32, of Bristol, Virginia, returned to the event this year to help other veterans.
“I’d never gotten a chance to turkey hunt,” he said of his first experience at the Fort Ashby event last year. “I just had an absolutely amazing time.”
He started volunteering to help get donations for Operation Heroes Support in the fall.
“It’s honestly changed my life,” Jackson said of working with other veterans. “It’s given me a sense of purpose since I got out of the military.”
Jackson was in the U.S. Army for nine years. He was deployed to Iraq where he sustained minor blast trauma, burns and cuts from an explosion. While he knows he was lucky to survive that incident without serious injuries, he needed to spend time with others who understood his experiences.
That’s where Operation Heroes Support came in, he said.
“It’s more about campfire therapy than it is about hunting,” he said. “It’s about building relationships.”
Charles Harris, 26, a native of Placerville, California who now lives in Romney, West Virginia, lost his legs after being injured in 2012 while in a U.S. Army infantry unit.
Today, Harris is the president of the local Operation Heroes Support organization.
“It’s given me the ability to give back,” he said of his work with the group. “It’s like we’re back in the military (because) you can count on these guys … It’s like family.”
Harris said the group hopes to grow, include more public servants such as firefighters and police as well as military veterans. To make that happen, donations of cash, meals, airline tickets and other items and services are needed.
If not for a high draft number, Joe Mantegna might have chosen a career in the military instead of a forty-year career in entertainment. On Criminal Minds, Mantegna portrays David Rossi, an ex-FBI agent who was also once a Marine veteran of the Vietnam War. This aspect of his character is especially important to Mantegna, who comes from a military family and is very passionate about military and veterans’ issues.
In the video above, Mantegna talks about his experiences with the military and why veterans mean so much to him. He and freelance writer Danny Ramm also talk about how and why they decided to highlight the plight of homeless veterans in multiple episodes of one of the biggest shows on television.
The CBS procedural is the second highest rated drama on the network. In its tenth season, its ratings are actually rising. The Hollywood Reporter says it is “aging most gracefully” as one of the top ten shows of the Fall of 2014. Mantegna and Ramm decided to use Rossi’s background as a Vietnam veteran to highlight the struggles of homeless veterans.
The Department of Veteran’s Affairs estimates there more than 8,000 homeless veterans living on the streets of Los Angeles. This is the largest population in the United States. They struggle with substance abuse problems, post-traumatic stress, and many chronic health issues.
Two past episodes of Criminal Minds feature subplots about the man who was Rossi and Mantegna’s commanding officer in Vietnam, Harrison Scott, played by the late Meshach Taylor. On the show, Scott is a homeless veteran who transitions with help from the New Directions shelter in Los Angeles. Through Rossi, we get to know Scott, his issues, and the every day problems he and those like him face, living on the streets. Mantegna and Ramm also wanted to bring attention to the New Directions shelter.
New Directions was founded in 1992 to provide services to help these homeless veterans. These services include substance abuse treatment, counseling, education, job training and placement, and parenting classes. Veterans leave New Directions with a savings account, housing, a job, and most importantly, a sense of confidence in the future and a support system to see them through.
A third episode of Criminal Minds will air Wednesday, January 21st with another story about Harrison Scott. In this episode, Rossi discovers his friend has died. He flies to Los Angeles to make funeral arrangements and lay his friend to rest with the honor he deserves. It is also a tribute to actor Meshach Taylor, who died of cancer last year. The episode also feature two real-life three-star generals as well as real veterans instead of extras, with an emphasis on Vietnam-era vets.
Mantegna is also the national spokesman for the campaign to build the National Museum of the United States Army (museums for the Air Force, Marines, and Navy already exist).
Criminal Minds airs Wednesdays at 9/8c on CBS and can be watched at CBS.com.
Joe Mantegna and writer, Danny Ramm stop by The Mighty studio to talk about the process writing, directing and starring in the hit show’s story arc and other personal connections they have to the military.
The controversy surrounding Army Sergeant Bowe Bergdahl continues to mount as rumors of a possible desertion charge against him spread — rumors as cloudy as the stories that surround his 2009 disappearance and capture.
Despite the fact that the Pentagon concluded in a 2010 investigation that he had simply walked away from his unit while serving at Combat Outpost Mest-Lalak in Paktika Province, Afghanistan, the truth behind the circumstances of his capture remains murky.
Some of his fellow soldiers call him a deserter, saying he planned to walk away the whole time. They also blame him for the deaths of soldiers killed while looking for him in the days following his disappearance.
Bergdahl was freed by the Taliban in May 2014 in exchange for five Guantanamo Bay detainees, a swap that only added to the controversy in that the Obama administration seemed to be negotiating with terrorists and also seemed to be attempting to make a feel-good story out of something that had dubious elements.
A smattering of detail emerged – some of it courtesy of his parents who ended their silence at a high-profile Rose Garden ceremony heralding his release – including a notion that as Bowe Bergdahl’s enlistment went along, he increasingly viewed himself as a conscientious objector.
But there’s a big difference between a conscientious objector and a deserter. In fact, military history shows that true conscientious observers would never desert.
Earning valid conscientious objector status in the U.S. military has always been a tough thing to accomplish. During the Civil War, the first American war to introduce forced conscription, objectors, like anyone else, could pay a $300 fine to hire a substitute.
During World War One, objectors were able to serve in noncombat roles. Those who refused were imprisoned in military facilities. The World War Two-era United States military was slightly more accommodating, allowing conscientious objectors to serve in the numerous, various New Deal work programs that were still necessary to the war effort.
Most of these programs were gone by the time of the Vietnam War, but COs could still find other ways to serve without violating their religious or social beliefs.
And some have demonstrated that being a conscientious objector doesn’t make you a slacker or a coward. In their stories one can see that true followers of their consciences would never use CO status as an excuse to shirk their duties.
Here are four examples of conscientious objectors who made their way to the front and served with valor:
1. Sergeant Alvin York
Alvin C. York (aka “Sergeant York”) had to fight to get conscientious objector status. His subsequent acceptance of the Army’s decision is an integral part of the mythos of the man.
After a life of drinking and fighting, a religious experience led York to renounce his lifestyle and turn to fundamentalist Christianity. The doctrine of his newfound faith included a rejection of secular politics and a devout pacifism. He even began to lead the prayers of his local church.
Three years later, the United States would enter World War One and Alvin York would register for the draft, as any dutiful American did. He applied for conscientious objector status, even appealing after his first request was denied.
By the time he arrived in France, York had come to believe God meant for him to fight and to win and that God would protect him as long as was necessary. One night, he and three other NCOs led thirteen privates to infiltrate the German lines and take out the machine guns. Somewhere along the way, one machine gun opened up on York and his compatriots, killing or wounding nine of the sixteen men. York didn’t even have time to take cover. He stood his ground and picked off the whole crew.
While he was taking out the German gun, another six Germans went over the top of their trench and charged at the lone American with fixed bayonets. York, having exhausted his rifle’s ammunition, pulled his sidearm and dropped all six before they could reach him. The German commander surrendered his entire unit to York. 132 men in total were led back to the American lines by York and his six surviving privates. He was awarded the Medal of Honor for this action.
York became one of the most decorated doughboys of the Great War and returned home a hero. A movie was made about his exploits, for which Gary Cooper would win an Oscar for the title role of “Sergeant York.”
York attempted to re-enlist in World War Two, but was too old for combat duty, instead becoming a Major in the Army Signal Corps.
2. Desmond Doss
If ever there was an example more different from Sergeant York’s, it’s the story of Desmond Doss. Drafted as a medic during World War II, Doss was a devout Seventh Day Adventist.
In today’s military, he might not ever have made it past basic training. He refused to train or work on Saturdays. He wouldn’t eat meat. He wouldn’t carry a weapon. Even in the face of taunts and threats from other members of his unit, he stood fast to his beliefs. His commanding officer tried to get him a section eight discharge, meaning he was unsuitable for military service, but Doss refused to accept this discharge because it amounted to being called “crazy” due to his beliefs.
But Doss wasn’t useless. He wanted to serve; he just wasn’t willing to kill to do it. He even worked overtime hours to make up for his Saturday Sabbath. Still, his fellow soldiers threatened to kill him as soon as they got into action. It was Doss’ dedication to saving lives that would earn him the love and respect of his unit. Doss would do anything to save his men, from going into the open field, braving snipers, or dodging machine gun fire. From Guam to Leyte to Okinawa, Doss repeatedly braved anything the Japanese could muster to pull the injured to the rear.
It was at Okinawa where Doss entered Army history. As his unit climbed a vertical cliffside the Japanese opened up with artillery, mortars, and machine guns, turning his unit back and killing or wounding 75 men. Doss retrieved them one by one, loading them onto a litter and down the cliff.
A few days later, in the mouth of a cave, he braved a shower of grenades thrown from eight yards away, dressing wounds, and making four trips to pull his soldiers out. The last time, a grenade critically injured him. He treated his own wounds and waited five hours for a litter to carry him off.
On the way back, the three men had to take cover from a tank attack. While waiting, Doss crawled off his litter, treated a more injured man, and told the litter bearers to take the other man. While waiting for them to come back, he was hit in the arm by a sniper and crawled 300 yards to an aid station. He was the first true conscientious objector to earn the Medal of Honor.
3. Thomas Bennett
Bennett was a student at West Virginia University in the Fall of 1967 as the war in Vietnam was heating up. He was committed to his country but was also deeply religious. His Southern Baptist beliefs kept him from killing even in the name of patriotism. Still, Bennett enlisted as a combat medic in 1968 to save the lives of his countrymen who would fight as he couldn’t.
He arrived in South Vietnam in 1969. A month later, Bennett’s bravery earned him a recommendation for a Silver Star. Two days after that, his platoon was dispatched to assist an ambushed patrol. They immediately came under fire from an entrenched enemy column with automatic weapons, mortars, and rockets.
As the point men fell wounded, he ran toward them and tended their wounds as he pulled each of them to relative safety. For the rest of the night and into the following day, he ran from position to position, aiding the wounded and pulling them back to safety. He ran just a bit too far trying to get to a man wounded ahead of the unit and was killed by an enemy sniper.
He received the Medal of Honor, the second conscientious objector to receive the U.S. military’s highest level of recognition.
4. Joseph LaPointe, Jr.
Joseph LaPointe, Jr. was an average guy from Ohio, a mailman who got married at twenty years old. He was also a devout Baptist. Drafted in 1968, he declared himself a conscientious objector, but still opted to serve in the Army, taking the role of field medic with the 101st Airborne.
He arrived in Vietnam in June of 1968. By the next year, he was in the area of Quang Tin, having earned a Bronze Star and a Silver Star. On June 2, he landed on a cavalry patrol as they came under heavy fire from a nearby bunker. Two men in the lead were wounded immediately.
As the patrol took cover, LaPointe ran forward to help. He shielded the men with his body as he performed first aid. He was injured twice before dragging the men to cover. He continued to protect the two men with his own body until a grenade killed all three.