Brig. Gen. Viet X. Luong, who now oversees the training of Afghan forces, was only 9 when his father, a major in the South Vietnamese Marines, told the family that Saigon would soon fall to the North Vietnamese and they must escape.
A reporter friend was able to get them papers to evacuate through Tân Sơn Nhứt Airport.
Arriving just as it came under artillery and rocket bombardment, Luong recalls laying on the ground, listening to the groans of the wounded and praying for salvation. U.S. Marines flew the family to the USS Hancock where, as Saigon fell, Luong decided to join the U.S. military.
It seems like North Korea is always coming up with a new kind of threat to the South. It seems that way because it’s true. Threats are a constant reminder of the nuclear missiles and conventional rockets that would destroy the South Korean capital of Seoul within 30 minutes of a war’s outbreak.
Now South Korea is letting the North know just what will happen if Pyongyang tries to make good on any threats.
The Republic of Korea’s military developed a plan to destroy North Korea, starting with the Northern capital of Pyongyang, in the event of a nuclear attack, a ROK military source told Yonhap News Agency on Sept. 10th.
“Every Pyongyang district, particularly where the North Korean leadership is possibly hidden, will be completely destroyed by ballistic missiles and high-explosive shells as soon as the North shows any signs of using a nuclear weapon. In other words, the North’s capital city will be reduced to ashes and removed from the map,” the source said.
When the North tested a nuclear device for the fifth time, the South released the descriptively-titled “Korea Massive Punishment and Retaliation” plan.
The South is trying to target the North Korean leadership, letting dictator Kim Jong-Un know just how his life will end if he launches a first strike.
South Korea has an arsenal of surface-to-surface ballistic missiles that can reach ranges up to 1,000 km. The weapons are intended to be a nuclear deterrent for South Korea, which doesn’t have its own nuclear arsenal.
Korean Missiles called Hyunmoo 2A and 2B are both ballistic missiles, meaning they deliver multiple warheads at predetermined targets. The Hyunmoo 3 is similar in design to the U.S. Tomahawk cruise missile, but carries half the conventional payload and has half the operational range.
The name “Hyunmoo” in Korean means “Guardian of the Northern Sky.” Fitting for such a defensive and deterring strategy.
“The KMPR is the utmost operation concept the military can have in the absence of its own nuclear weapons,” the South Korean military source told Yonhap.
Seven Air Force officers made history by becoming the first to graduate from a new pilot program earlier this month.
The “Accelerated Path to Wings” (nicknamed XPW) program promises to significantly shorten the time it takes for pilot candidates to finish their basic education.
Normally, the Air Force can create new pilots in about 12 months. The new pilot program slices five months out of that and produces pilots in just seven.
During the XPW program, pilot candidates completed their undergraduate training curriculum in the T-1 Jayhawk, making it simpler than if they were using more airframes for their basic education. The XPW program is part of the Air Education and Training Command’s (AETC) attempt to transform, improve, and shorten the current pilot program.
“We had students from various backgrounds, including five who had completed their initial flight training and two who had earned their private pilot’s license,” Lieutenant Colonel Eric Peterson, the commander of the 99th Flying Training Squadron, said in a press release.
“This is a great program for students who want to go fly heavy aircraft in Air Mobility Command, or who want to go fly certain aircraft in special operations or in Air Combat Command.”
Traditional pilot training is divided into three phases where pilot candidates first fly the T-6 Texan II before going over to the T-1 Jayhawk. The XPW program, which has two phases, does without the T-6 Texan II phase and puts students straight in the cockpits of the T-1 Jayhawk. After the standard preflight academics and aviation terminology phase, students go on the simulator where they develop extensive training profiles.
“It feels amazing to have endured the last seven months of pilot training to reach this point. It’s all been worth it. I’m extremely proud. I can’t wait to begin flying around the world,” 2nd Lt. Kassandra Fochtman, who is slated to fly the KC-135 Stratotanker out of McConnell Air Force Base, Kansas, said.
“Graduating from the first XPW class is pretty special,” said 2nd Lt. Andrew Button. “I volunteered for this not knowing if it would work out or not, but I just put my trust in the Air Force. I want to give credit to my family and the world-class instructor pilots at the 99th FTS.” Button is slated to fly the C-17 Globemaster III transport out of Joint Base Charleston, South Carolina.
The Air Force is suffering from a shortage of qualified pilots, a shortage so big that now the service is offering close to half-a-million bonuses for pilots to stay. If implemented fully, the XPW program might help address the issue.
Feature photo: U.S Air Force Col. Jeannie Leavitt, 4th Fighter Wing commander, signals her crew chief before taking flight at Seymour Johnson Air Force Base, N.C., July 17, 2013. After being stood down for more than three months, the 336th Fighter Squadron was finally given the green light to resume flying hours and return to combat mission ready status. (U.S. Air Force photo by Airman 1st Class Brittain Crolley/Released)
The military has very talented photographers in its ranks, and they constantly attempt to capture what life as a service member is like during training and at war. This is the best of what they shot this week:
A security forces Airman secures the outside of a hardened facility after neutralizing the opposing force during a combat training course on Ramstein Air Base, Germany.
Capt. Alexander Goldfein, Thunderbird 3, and Maj. Jason Curtis, Thunderbird 5, fly above the U.S. Air Force Academy grounds in Colorado Springs.
Sailors assist Marines from the 31st Marine Expeditionary Unit (MEU) operating combat rubber raiding craft as they approach the well deck of the amphibious transport dock ship USS Green Bay (LPD 20).
Boatswain’s Mate 3rd Class Devorris Harris mans the bridge helm while transiting out of Victoria Harbor aboard Wasp-class amphibious assault ship USS Essex (LHD 2).
An Army chaplain candidate in the Basic Officer Leaders Course and his assistant negotiate the day infiltration course at Fort Jackson, S.C.
Knock, Knock. Marines attached to 1st Battalion, 3rd Marine Regiment, “The Lava Dogs,” stack up for door breaching with a water charge at Lava Viper aboard Pohakuloa Training Area, Hawaii.
Night Crew. U.S. Marines with Marine Medium Tiltrotor Squadron 161 (Reinforced), 15th Marine Expeditionary Unit, perform post-flight maintenance on an AH-1Z Viper aboard the USS Anchorage (LPD 23) in the Philippine Sea.
The Coast Guard Cutter Eagle sails into Norfolk, Va., as part of Norfolk Harborfest 2015. The Eagle is a 295-foot barque sailing vessel and the only operational commissioned sailing vessel in the U.S. military.
A Coast Guard crewman stands at the ready on a 25-foot Response Boat – Small while watches the USS Chosin, a Ticonderoga-class guided-missile cruiser homeported in Pearl Harbor, Hawaii, as it arrives for the Portland, Ore., annual Rose Festival.
Of course, anything made to kill another human being has an element of dubiousness about it; but some designs go above and beyond merely killing and add suffering to the equation. Here are nine of these evil weapons:
1. Boiling Oil/Hot Tar
One of the earliest forms of evil weapons. When defending a castle, use arrows and spears and rocks to simply kill. Use hot tar to terrorize and demoralize the enemy as well as kill him.
2. Mustard Gas
Mustard gas was first used in battle by the Germans in World War I with the expressed intent of demoralizing the enemy rather than kill him. The skin of victims of mustard gas blistered, their eyes became very sore and they began to vomit. Mustard gas caused internal and external bleeding and attacked the bronchial tubes, stripping off the mucous membrane. This was extremely painful. Fatally injured victims sometimes took four or five weeks to die of mustard gas exposure. (Source: Wikipedia)
3. V-1 Buzz Bomb
The V-1 rockets were not intended to hit specific targets, but instead, they were designed terrorize the population of England during World War II.
What do you do when you don’t want to crawl into tunnels and pull Japanese soldiers out of their hiding places one-by-one? You strap on your flamethrower and burn them out — a torturous way to go.
Firebombing is an air attack technique that combines blast bombing with incendiaries to yield much more destruction than blast bombs would alone. The Germans firebombed Coventry and London in 1940, and the British paid them back in spades toward the end of the war, most notably at Dresden.
6. Atomic Bomb
Since August of 1945 service academies and war colleges have studied the calculus of using the atomic bomb on Hiroshima and Nagasaki, but regardless of whether the strategy ultimately saved lives that would have been lost during a manned invasion of the Japanese homeland, it inflicted great suffering on the population in the form of destruction on an unprecedented scale and the follow-on radiation poisoning.
7. Anti-personnel Mines
These mines are designed to maim, not necessarily to kill. Stepping on them causes the mechanism to bounce up to pelvis level before exploding, causing maximum suffering before a slow painful death.
8. Punji Sticks
An evil booby trap most notoriously associated with the Vietnam War, Punji Sticks were a low-fi weapon used by the Vietcong to terrorize American forces patrolling the jungle. The sharp sticks were hidden under tarps or trap doors covered with brush, and they inflicted nasty and painful wounds to lower extremities.
A bomb full of a gelling agent and petroleum, Napalm was originally used against buildings but later became an anti-personnel weapon. The flaming goo that erupts when the weapon goes high order sticks to skin and causes severe burns.
Retired Marine Gen. James Mattis wants Post 9/11 veterans to know their wartime service strengthens their character through what he has coined “post-traumatic growth.”
Writing in The Wall Street Journal, the former Centcom commander adapted a speech he gave recently in San Francisco that is a must-read for veterans of Iraq and Afghanistan. In it, he writes of how veterans should reject a “victimhood” mentality and ask for nothing more than a level playing field after they return home.
For whatever trauma came with service in tough circumstances, we should take what we learned—take our post-traumatic growth—and, like past generations coming home, bring our sharpened strengths to bear, bring our attitude of gratitude to bear. And, most important, we should deny cynicism a role in our view of the world.
We know that in tough times cynicism is just another way to give up, and in the military we consider cynicism or giving up simply as forms of cowardice. No matter how bad any situation, cynicism has no positive impact. Watching the news, you might notice that cynicism and victimhood often seem to go hand-in-hand, but not for veterans. People who have faced no harsh trials seem to fall into that mode, unaware of what it indicates when taking refuge from responsibility for their actions. This is an area where your example can help our society rediscover its courage and its optimism.
Well-known and especially beloved by Marines, the 64-year-old general retired from the service in 2013 after 41 years in uniform. Since then, he has been teaching at Dartmouth and Stanford University, offered testimony to Congress, and started work on a book on leadership and strategy.
“I am reminded of Gen. William Sherman’s words when bidding farewell to his army in 1865: ‘As in war you have been good soldiers, so in peace you will make good citizens,'” Mattis wrote.
Women in the military have only just begun to join combat jobs, but their influence on military service has been felt for decades. Some of their contributions changed the way we treat our veterans or even changed the way we live our lifes. They all advanced the cause for women becoming equal partners in service to their country. Here are the stories of six of these female military pioneers:
1. Grace Hopper – U.S. Navy, Creator of Modern Life
If you’re not familiar with the effects of the COBOL programming language, it can best be summed up by saying that the average American requires at least 13 uses of the code every day. It’s used for business transactions, things like placing phone calls, taking public transportation, or using credit cards. There are 200 times more processes using COBOL applications than there are Google searches. Every. Day. This language was developed by Grace Hopper in 1959 after she had already been in the Navy for 16 years.
Before “Amazing Grace,” computers only spoke to each other in binary, which humans couldn’t read or interact with. COBOL was an offshoot of the first programming languages, MATH-MATIC and FLOW-MATIC. She also created the compiler, which changes source codes in the programming language to the computer language (often a binary code). She originally retired from the Naval Reserve in 1966 at the rank of Commander, but was recalled to active duty a number of times, promoted to Commodore in 1983 (then the Navy’s O-7), and was allowed to stay on active duty well beyond mandatory retirement, by special order of Congress. She died in 1992 at age 85.
2. Kit Coleman, First Female War Correspondent
The pen name of Canadian journalist Kathleen Blake, Kit Coleman covered the Spanish-American War for the Toronto Mail in 1898. She was the first accredited female war correspondent and was the first president of the Canadian Women’s Press Club.
The Toronto Mail sent Coleman to Cuba to write feature stories, not news from front line combat there. After receiving her accreditation from the U.S. government, she was authorized to follow U.S. troops. Male journalists tried to sabotage her and leaver her in Florida but she made it to Cuba anyway. her coverage of the aftermath of battles and the human casualties made her famous.
3. Valentina Tereshkova – Soviet Air Force, The First Woman in Space
Tereshkova was the first woman in space and is still the only woman ever to conduct a solo space flight. On her first trip, she orbited the earth 48 times over the course of three days. At the time, she was a decade younger than the youngest Mercury 7 astronaut, Gordon Cooper. With her 1963 flight, she logged more time in space than all American astronauts combined.
She kept a meticulous log and took photos of the Earth’s horizon, which were used to identify aerosol layers in the atmosphere. She would later become a prominent Soviet politician and goodwill ambassador. The Tereshkova Crater on the moon is named in her honor.
4. Linda Bray – U.S. Army, The First Woman to Lead U.S. Troops in Combat
U.S. Army Captain Linda Bray was leading a Military Police company in Panama during Operation Just Cause. The U.S. invaded the country to oust the dictator Manuel Noriega, ensure the neutrality of the Panama Canal Zone and uphold the Torrijos-Carter Treaty. Bray’s platoon was ordered to neutralize a canine unit belonging to the Panamanian Defense Force and prevent their communicating warning of the invasion. When her unit, the 998th Military Police Company, approached the dog kennel building, they instead found an arms cache and a unit of the Panamanian special forces.
She led her platoon in the ensuing firefight, killing three and taking one prisoner before being forced to withdraw. Her unit took no casualties. This action earned her the distinction of being the first woman to lead a U.S. military unit in combat.
5. Dr. Mary E. Walker, First Female POW and Only Female Medal of Honor Recipient
After graduating from Syracuse Medical College in Upstate New York, Mary Walker started a lucrative medical practice. After the outbreak of the Civil War, Dr. Walker, a dedicated abolitionist, offered her services to the Union Army. She treated wounded soldiers in the Washington, D.C. area, which makes Walker the first female surgeon in the U.S. military as well. She pulled wounded soldiers off the battlefields in the middle of firefights and often used her medical abilities to cross the lines, retrieving wounded soldiers while collecting information as a spy.
On one such occasion, she was arrested by Confederate troops as a spy and sent to a POW camp near Richmond, Virginia until she was exchanged for a Confederate major. After the war, she was awarded the Medal of Honor for her extended, heroic service to frontline troops. As of 2016, Dr. Walker remains the only female Medal of Honor recipient.
6. Nell Gwyn, Founder of the First Veteran’s Hospital
An actress and sometime prostitute in Shakespearean England, she came from some of the most violent slums of London. She would come to the entrances of theaters to sell oranges and hope for a part in a play. King Charles II met Gwyn while disguised and going about the theaters of London one night. She was with a high-born “customer” in one of the theater boxes that night. The man, Lord Buckhurst, recognized the king. She ended up spending a lot of time with the king and the public grew to like her.
She felt for the aging soldiers who fought for Charles and the monarchy in the relatively recent English Civil War. They were neglected and dying en mass. While most ladies at this time would use their pull with the nobility to get titles and money, Gwyn used hers to found Chelsea Hospital, the first hospital exclusively to treat and care for veterans.
American submarines have some impressive tales of taking down enemy ships – from the big one that didn’t get away to a classic revenge tale. But one of the most interesting tales involves perhaps the most decisive battle of the Pacific Theater, two Japanese cruisers, and an American submarine that damaged them both without firing a shot.
As the Japanese aircraft carrier Hiryu was in her final throes in the early morning June 5, 1942, a force of Japanese cruisers — the Kumano, Suzuya, Mikuma, and Mogami — were headed towards Midway with two destroyers. These were powerful ships, nowhere near compliant with the London Naval Treaty that had been in force when they were designed and built.
CombinedFleet.com reports that they each carried ten 8-inch guns, and had 12 24-inch torpedo tubes carrying the Type 93 “Long Lance,” probably the best surface-launched torpedo in the war. The ships also carried reloads for the torpedo tubes.
As the ships were retreating from Midway, the submarine USS Tambor (SS 198) came across them. At 4:12 AM, the Japanese sighted Tambor, and the commander of the force, Takeo Kurita, ordered a turn. The Kumano and Suzuya made the turn correctly, but a mixup in signals caused a collision involving the Mikuma and Mogami.
Mogami’s bow was damaged, while the Mikuma began to trail oil.
The Tambor shadowed the damaged ships briefly before losing track, but not before a contact report was sent. Kurita left the destroyers with the damaged cruisers, but within four hours of the collision, dive bombers from Midway arrived. None of the planes scored anything more than a near-miss, but when the SB2U Vindicator flown by Marine Capt. Richard Fleming was hit, Japanese witnesses report that Fleming crashed his plane into Mikuma. Fleming became the only Medal of Honor recipient for the Battle of Midway.
On June 6, 1942, Task Force 16 launched three waves of dive-bombers. The Mikuma took five hits, while Mogami took six. Both cruisers were set ablaze. The Mikuma’s torpedo reloads exploded, causing her to sink. Mogami’s crew was able to get their reloads off the ship before that happened – and the cruiser ended up spending a lot of time being rebuilt.
The Tambor saw 12 war patrols during World War II, sinking 11 Japanese vessels. She was decommissioned in December, 1945, and sold for scrap 14 years later.
Her wartime heroics are many, but she may best be known for the shots she didn’t fire.
This video documents what it’s like to have Traumatic Brain Injury and Post Traumatic Stress Disorder. The words spoken in this video are those of real soldiers — soldiers who have personally suffered from TBI and PTSD most common injuries in returning soldiers. Sadly, too many of these injuries go undiagnosed or untreated — affecting not just soldiers, but their families. Join NAPA and the Intrepid Fallen Heroes Fund in our mission to help soldiers and their families have a safe and effective place to heal.
Iwo Jima was one of the bloodiest battles in Marine Corps history. Amid heavy losses on an island of questionable strategic importance, it also became one the most controversial battles of World War II. Heroes emerged and countless books and movies were created about Iwo Jima, but how much do you really know about the battle? Test your knowledge with this quiz:
This post is reprinted with permission from NationSwell, new digital media company focused on American innovation and renewal.
Phil Ruddock had trouble adjusting when he returned home to rural Louisiana, disabled by a traumatic brain injury he received during an Air Force tour of duty during Desert Storm. He had all the classic symptoms of PTSD: “I drank all the time, I couldn’t get along with anyone, I kept checking every room in the house to make sure it was clear every time I came home, I got up and checked the locks on the doors and windows too many times to count, I was always depressed and pissed at the world, and I never slept. I drove my family so crazy that they wanted to leave,” he says with a country twang. “I still do some of those things,” he adds, “but it’s getting better.”
Sit. Stay. Lie down. They’re the words that helped him through his recovery.
Ruddock’s now assisting other veterans afflicted with post-traumatic stress disorder from Vietnam, Iraq and Afghanistan the same way he survived his night terrors and flashbacks — with service dogs. His nonprofit Brothers and Sisters in Arms is a boot camp of sorts based out of central Louisiana, where he’s teaching veterans to train their own service dogs, all adopted from shelters. The repetitive learning of commands works like physical therapy for disabled vets and gives them something to work towards. Once they’ve completed the program, they gain a loyal companion and a sense of accomplishment, “a pride that you can’t imagine,” Ruddock says.
“When a soldier is deployed or on base, they feel secure because they have all the other soldiers there watching their back. But when they are out of the military, when their spouse goes to work, their kids go to school and they’re left alone, they have nobody watching their back,” Ruddock says. “It makes them very anxious, paranoid. A dog turns out to be their battle buddy and watches their back. It never leaves them, it never judges them, it never asks questions that they don’t want to answer. It gives them unconditional love,” Ruddock explains.
A program connecting veterans and rescue dogs may sound cutesy, almost saccharine, but for Ruddock, it’s serious — vital even. He asks the veterans to list Brothers and Sisters in Arms as the primary contact associated with the animal’s microchip, rather than the owner’s home phone. “The suicide rate for veterans is 22 per day,” Ruddock says, about 8,000 every year. “If that dog would show up at a shelter and they ran the microchip, chances are that veteran is not going to answer his phone.”
Ruddock started the nonprofit in November 2012 after his personal experience with an abandoned pit bull. Following a nervous breakdown, he lost his job as lead clerk at the local VA outpatient clinic. His spent his days walled alone up on his remote property, until a friend arrived with a pit bull for him to train. “She was as beat up and as messed up as I was,” he remembers of his white-faced, brown-eared dog, Mia. “She kind of rescued me.” The dog sat in the passenger seat of his truck on rides into a nearby village and eventually gave him confidence to travel farther.
Within the past couple months, Ruddock logged more than 20,000 miles in his sojourns across the Sugar State, from Slidell, a town across Lake Pontchartrain from New Orleans that butts up against Mississippi, all the way out west to Fort Polk, an Army installation near the Texas border. Last year, he certified 31 service dogs, which are specially licensed after 120 hours in public, and 15 companion dogs.
At the pound, Ruddock seeks out the calmest dogs. “We look for dogs with a good disposition. We don’t want the ones that jump and bark and get with the other dogs,” he says. He generally avoids puppies — too much added stress — and certain breeds like German shepherds that can become overprotective if they’re not socialized regularly, but otherwise he’ll take every breed from a 20-pound Jack Russell terrier to a 200-pound mastiff.
Training sessions run one hour a week for roughly eight weeks, though he’s come to expect a few absences. “A veteran may have problems one day. Some demons may come up and he may not be able to show up. It may take a little longer,” he says.
Besides the essentials — what Ruddock calls good citizenship for canines (think: table manners for children) — the service dogs learn three main commands that are unique for handlers who still carry wounds from the battlefield. The dog learns to “block,” inserting itself into the space between the owner and somebody else so that a person keeps their distance. “Cover” sends the pup to its owner’s back or side, facing away as a kind of lookout that allows a vet to relax at, say, a counter or cash register. The last is “grounded.” If the soldier faints or has a nightmare, the dog lays on top of the owner and licks his face, prompting a welcome (if wet) return to reality.
Brothers and Sisters in Arms is different from many other groups that provide service dogs. For one, Ruddock doesn’t charge for his services or the animal. His operation is funded entirely by donations; the bill from other groups can run as high as $25,000. (“These guys get out of the military, and they’re just above poverty level. They can’t afford that,” he says.) His classes are all one-on-one, making it easier for vets who can be skittish around crowds, nervous about competition and failure. And every instructor is a former soldier, because, as Ruddock says, “There’s no better therapy than a veteran talking to another veteran.”
Ruddock wants to see the program expand across Louisiana. He’s already processing five to 10 applications a week, and he’s starting to get referrals from VA psychiatrists who can’t officially recommend a service dog but still send warriors his way. “It’s not about the fame or fortune. It’s about that feeling you get when you help somebody. The warm fuzzies, the goosebumps, whatever you want to call it,” he says of his motivations. “It’s about doing what’s right.”
It’s for the men and women, his brothers and sisters, that Ruddock keeps trekking across the bayous, working with soldiers, like the young man he met last month. “You can tell he’s had it rough,” Ruddock says. “He couldn’t even stand the sound of a loud car going by. He kept moving around and shaking. He couldn’t look you in the eye. He constantly looked down, and if he did catch your eye, it was a white stare like he could see right through you.” The man expressed no emotion, until Ruddock brought out a puppy. As if he was emerging from a daze, the man started petting the dog. He smiled, and Ruddock knew another soldier was safe.
Bergdahl’s attorneys claim he was trying to reach a nearby base to report troubling conditions in his unit, while many soldiers he served with believe him to be a deserter responsible for lives that were lost while they searched for him.
All of this is ripe material for Serial host Sarah Koenig’s Rashomon approach to investigative journalism, which she deftly applied to the case of Adnan Syed, a man currently serving a life sentence for the 1999 murder of his high school ex-girlfriend, Hae Min Lee.
Koenig went to great lengths to examine the case from every possible angle—interviewing witnesses whose testimonies were never heard in court, and pursuing other leads abandoned during the investigation that led to Syed’s conviction.
First debuted in 2014, the “Serial” podcast quickly rocketed to the top spot as the most popular podcast of all time. According to Maxim’s reporting, reporters from “Serial” have been seen inside the courtroom at Bergdahl’s trial.
The ad begins with a slow build as images of young people, whose options are limited because of the COVID-19 pandemic, few job prospects and skyrocketing tuition, are projected on the screen.
“Who do you think is going to fix all this?’’ the narrator asks.
In a recruiting campaign called “The Next Greatest Generation is Now,’’ which launched last week, the Army National Guard is trying to reach Generation Z.
Gen Z, generally defined as people born between 1997 and the early to mid-2010s, comprises about 20% of the 331 million Americans.
“Ultimately, the ARNG hopes to connect with young people who are interested in making a difference for their communities and our nation, but haven’t considered part-time ARNG service as a means to accomplishing their own life goals and staying true to their other interests,’’ spokeswoman Cheryle Rivas said in an email.
Kathryn Bigelow produces and directs the spots. Bigelow, 69, won the 2010 Academy Award for best director for “The Hurt Locker,’’ a film about the Iraq War starring Jeremy Renner. She was selected after submitting a bid to the Army’s advertising agency.
Three ads were produced in varying formats and will appear on national and local outlets, Rivas said. Ads will be produced in different lengths; one minute is the longest, six seconds the shortest.
“The campaign will employ a mix of youth-targeting advertising media to reach Gen Z prospects across their preferred platforms and areas of interest, including esports and college sports,’’ Rivas said.
The ads began appearing on Monday, Jan. 26, on several online video channels, including CBS, ESPN and Fox Sports, and Hulu. Digital media is slated for Bleacher Report, Twitch, CNN and Gamespot, among others, with a social media push slated for Facebook, Twitter, Snapchat, Instagram and Reddit.
The campaign will appear during regular-season college basketball games and through March Madness. In hoops terminology, the Army National Guard is planning a full-court press to entice new recruits from Gen Z.
“The ads include actual Army National Guard soldiers who are currently serving and are the same age demographics of Gen Z,’’ Rivas said. “Activities depicted in the ads range from the soldiers’ civilian pursuits to their military occupations and scenarios related to the Army National Guard’s federal and domestic missions.’’
More than 100 pieces of contents have been created, Rivas said. The Army National Guard expects them to be in use for up to two years, she said.
It’s an ambitious program — and not a subtle one.
As the action picks up in the one-minute ad, Guard members are shown in rapid-fire sequences as the narrator discusses the opportunities potentially awaiting Gen Zers.
He mentions building bridges and hospitals, saving families from disaster and assisting others in need.
“We’re going to do all this and more, because we have an appointment with destiny,’’ the narrator said. “We invite you to join us.’’
Early returns are that this recruiting mission is having an impact.
After viewing the ad online, one commenter said he was 19 and was motivated to “help my fellow citizens.’’ He said he plans to join the Guard.
That’s exactly what the Army National Guard wants to hear.
“‘The Next Greatest Generation Is Now’ campaign lets Gen Z know that the ARNG understands that they are the future of our organization and is confident that Gen Z’s energy, creativity and determination will solve the complicated problems facing our nation and its communities,’’ Rivas said.